7 useful tips for creating the right ads
The more attractive the advertisement, the greater the chance of a sale. With thousands of visitors per month on reputable online portals, this presents an excellent opportunity for car dealerships to showcase their stock. It is therefore of great importance to create high-quality vehicle advertisements. In this article, we offer you 7 smart tips for creating vehicle advertisements.
Uniformity in the photos
The first thing a visitor sees are the photos from the advert. A consistent presentation quickly gives potential buyers a clear picture of a vehicle, ensuring they get the best impression of it. Therefore, take the same type of photos for each vehicle (front, back, left side, right side, interior, etc.).
2. Use a quiet background
Opt for a plain, neutral background. This will ensure the focus is entirely on your car and prevent distractions from other vehicles or objects in the shot.
3. Write a good title and description
On average, people use between two and three keywords per search. It is therefore crucial to highlight the brand name and the type. Do not use abbreviations. People do not search for terms such as ‘navi’ for navigation or ‘panodak’ for panoramic roof. If the full word does not fit in your title, place it in the text of your advert.
4. Show any damage
Is there any damage or other visible defects to the vehicle? If so, please ensure this is clearly stated in the advertisement and that the damage is clearly visible in the photos. Take a photo of any dents or scratches. Open and honest communication about the condition of the vehicle contributes to a smooth sale and satisfied customers. Furthermore, this prevents unpleasant surprises afterwards.
5. Enhance your vehicle advert with options and accessories
Do you have vehicles from abroad? You can use VIN information to add the vehicle's options and accessories to your vehicle advertisements.
Add via the ‘Ad Manager’ in ‘My VWE’ with one press of the button the factory specificationsVIN information...and to your adverts.
Please follow the steps below:
- Go to “Ad Manager”.
- Select “New Advertisement” in the top right-hand corner to create a new advertisement or to amend an existing advertisement.
- At the ‘options and accessories’ step, click the “VIN options” button.
- After agreeing to the terms, the SilverDAT VIN options are displayed.
6. Keep your car clean
Ensure the vehicle is clean; it should look tidy both inside and out. Shining, high-quality photos of a neat car will make an excellent first impression, increasing the chances of a sale.
7. Offer your used cars at an online car auction
If you still haven't managed to sell your used cars after following these tips, you can offer them at an online car auction. Through our partner Automotive Trade Center, you'll benefit from a large network of serious buyers from the Netherlands and Europe.