Auto Carrion looks back on building new website
Since the beginning of this year, VWE has been offering a new module, the Website module. Based on the car dealership's wishes, a professional website is built, always matching the company's house style. In December, Auto Carrion was the lucky one: their website went live as the first! During a pilot project, Auto Carrion expressed all their wishes, after which a suitable design for their website was created. With smart solutions such as multiple call-to-action buttons, a ‘direct call’ button in the mobile view, and an automatic option that displays an alternative phone number outside of opening hours. Together with owner Henry Hoppenbrouwers, I briefly look back on the process:
Have you been wanting a new website for a while?
“The old website for our car business was at least 4 years old and therefore no longer up to date. Furthermore, we recently started offering workshop services, and that wasn't yet reflected on our website. So, it was really time for a new website that would promote all our services.”
For your car dealership, what's important about a new website?
“We wanted to make our workshop more well-known and also felt it was important to showcase our current stock effectively. Furthermore, we wanted to present ourselves in a distinctive way, for instance by telling something about the area surrounding our company. This way, customers can combine a test drive or vehicle viewing with a visit to one of the many attractions nearby. Therefore, it was important that we have enough freedom to publish content.”
What has VWE surprised you with?
“Akiner van Schaijk (as B2B marketer at VWE responsible for the Module Website) listened very carefully to our wishes and came up with good ideas. But in addition, we were also able to suggest ideas ourselves, which were incorporated into the website's construction. So we were very pleased with this collaboration.”
Are you noticing a lot of contact being made through the website?
“Yes, we're getting a lot of contact, both from advertisements and via the website. The weather also seems to influence the number of contact requests. When the weather is bad, we see that more people dive behind their computers and we therefore receive more responses.”
What do you think is the biggest advantage of the new website?
“That we can easily make adjustments to the website ourselves, without needing a web designer. When we have certain promotions, we can report them on the website ourselves. That's very handy!”
Curious about the result? Take a look at www.autocarrion.nl
Henri Hoppenbrouwers looks back on a successful journey, resulting in a professional website that perfectly suits Auto Carrion.