The VWE Change of Ownership Lead Generator
For higher conversions and higher returns
For higher conversions and higher returns
Predict future sales and respond immediately to possible sales signals with the VWE Change of Ownership Lead Generator. With this smart tool, you are able to identify (former) customers and gauge their potential interest in a new occasion. With the VWE Change of Ownership Lead Generator, you keep the back of your car business closed.
Identify potential customers
Using our advanced data science model, we offer insights into future vehicle transactions and identify potential customers who might be interested in a new used car. This allows you not only to make them a personalised offer, but also to increase customer value by offering cross-selling opportunities that match their needs, such as car insurance and financing options, among others.
How does it work?
By combining various data sources, we are able to predict which car owners will be looking for a new car in the next 1-2 months. Using a state-of-the-art machine learning algorithm, a predictive model is created. This model generates specific predictions for owner change based on license plates.
- Data science model identifies ‘hot leads’ (license plates that are likely to change hands)
- VWE Automotive provides specific ‘hotness’ for each license plate’
- As a car company, you link the license plates to your customer database to obtain personal data
- Then approach the ‘hot leads’ to make owner a counter proposal
- Increase in turnover by closing the back door
- Retaining a customer is 7x cheaper than acquiring a new one!
